Digital Marketing Strategies Of Dentistry Asleep †Free Samples

Question: Discuss about the Digital Marketing Strategies Of Dentistry Asleep. Answer: Introduction: Dentistry Asleep, Dr. Kevin Dann is a certified and specialized provider of Dental Anaesthesia, which is located in Toronto, Ontario. The organization provides dental treatments to both adults and children while promoting anaesthesia, which enables treatments in a peaceful state of relaxation. Several surveys have indicated that the population in Ontario prefer the just freezing option over anaesthesia as they are unaware about the benefits of anaesthesia. Dr. Kevin Dann is a certified specialist in dental anaesthesia and offers several sedation techniques that involve use of mild, moderate and intravenous sedation techniques that make the patients sleep during the dental treatments. The anaesthesia provided by Dr. Kevin Dann is entirely different from the ones provided in the hospitals as he uses fewer medications, lower dosages and milder anaesthesia as compared to the anaesthesia techniques used by the traditional hospitals ("Family Dentist Toronto Ontarion | Sedation Dentistry | Dentistry Asleep Dentistry Asleep | Dr. Kevin Dann", 2018). The organization also caters to the dental needs of the children while reducing the number of visits to the doctor. Dentistry Asleep is very safe as there are strict controls and precautions that are taken into consideration while treating a patient. Objective: The objective of the report is to determine the manner in which the organization uses digital strategies on their websites for acquiring, converting, retaining and adding value to its customers. Digital marketing: Digital marketing refers to the utilization of technologies especially Internet for marketing the products and services. Digital marketing also involves use of mobile phones and several other digital mediums for marketing the products and services of an organization. Digital marketing methods involve content marketing, campaign marketing, e-mail marketing, social media marketing, search engine optimization, e-commerce marketing and search engine marketing (Chaffey Ellis-Chadwick, 2016). Digital marketing enables the customers to interact with the brand more easily by using technologies. Digital marketing helps the organizations to exchange information regarding their products and services with its customers in a more effective manner using digital mediums such as e-mail, Facebook, Youtube, Twitter and many others. Digital marketing also enables the organizations to gain a competitive advantage over the rival organizations by establishing sound relationships with the customers and re taining them. Digital marketing activities of Dentistry Asleep, Dr. Kevin Dann: Dentistry Asleep, Dr. Kevin Dann has its presence over several social media networking sites such as Facebook, Twitter, Google + and blog. The official website of the organization encourages the viewers to write a review over Google + and like their Facebook page. The organization provides detailed information regarding its services so that all the viewers obtain complete information regarding the organization. It also enables the viewers to contact them via calls and emails (Armstrong et al., 2015). The website also enables the viewers to ask a question by submitting their name, email, phone number and comments or suggestions. The website has been designed to provide suitable answers to the queries of the customers and provide proper information related to the organizations dental practices. The website also enables the customers to book an appointment as per their convenience. The use of digital marketing has witnessed a huge rise in the past few years. The increase in the use if Internet and social media networking sites have enables the organizations to reach their customers more easily. Facebook, Youtube and Twitter advertisements have gained huge popularity in the recent years and have given the opportunity to the organizations to acquire new customers as well as retain them (Ryan, 2016). Dentistry Asleep, Dr. Kevin Dann has effectively designed its website in order to cater to all the requirements of its customers. However, the organization needs to improve its digital marketing strategies in order to attract more customers. The organization has its presence over social media networking sites such as Facebook, Twitter and Google + but it needs to enhance its interactions with the customers. Dentistry Asleep, Dr. Kevin Dann has designed and used its website as a part of their digital marketing strategy for the following purposes: Acquiring new customers: The website of the organization is very simple and is designed in such a manner that anyone can easily obtain proper information about the organization and the services provided by the organization. The patients, who suffer from some dental issues, can easily access the website of the organization and ask questions related to their issues. The website also enables the customers to contact the doctors via phone calls and e-mails so as to obtain answers to their queries. The website also allows the new customers to book an appointment with the doctors. The organization has kept its website simple and attractive in order to attract and acquire new customers (Rowley Keegan, 2017). The website mentions the range of services provided by the organization and helps the new customers with their queries by offering them prompt reply to their queries. The proper description regarding the services provided and the easy access to the website has enables the organization to acquire new customers. Converting new customers into loyal customers: The organization lays equal emphasis on taking appropriate measures for converting the new customers into loyal customers. The organization makes this possible by maintaining the quality of services provided as per the expectations of the customers and ensuring that there are no deviations of the actual services provided and the quality of services mentioned in the website. The organization also sends regular e-mails to its new customers in order to provide them additional and detailed information regarding their new services and offers (Tiago Verssimo, 2014). The organization requests the new customers to provide their feedbacks on Google +. This enables the company to maintain good relationships with its customers and also enables the organization to convert new customers into loyal customers. The loyal customers are expected to visit the company whenever they face any kind of dental problems in future and help in the acquisition of n ew customers by referring their known ones. Therefore, the organization lays much emphasis upon maintaining good relationships with the new customers using several digital marketing tools such as website, Google+, Facebook and several others. Retaining new and old customers: The organization provides detailed and authentic information regarding its services as well as its happy customers through its website and Google +. The organization also has its page on Facebook, using which the organization interacts with its customers (both new and old). The website offers the feature of ask a question to its viewers that adds to the convenience of the customers. Effective communication using digital marketing tools have enabled the organization to retain new as well as old customers. The organization keeps it social media accounts fresh in order to provide updated information to the customers. However, the organization is required to emphasize upon making its online content available on smartphones in order to add convenience to the customers. The online marketing practice of the organization must be focused towards getting more traffic on the site so as to increase revenues. Adding value to the customers: The organization adds value to the customers by following the approach of opportunity, strategy and action. This has enabled the organization to improve its digital marketing strategies as it helps the organization to compare where it is in the present and were it wants to see itself in the future. The organization uses proper strategic approach and obtains satisfactory outcome from he website, e-mail and social media marketing (Leeflang et al, 2014). However, the organization is required to emphasize more upon its digital marketing strategies in order to remain ahead of its competitors. This can be possible when the organization links its personal objectives with the SMART digital marketing objectives. The organization shall require investing more in its digital marketing strategies in order to derive more benefits and increase the organizations profitability. Conclusion: The increase in the popularity of digital marketing has provided an opportunity to Dentistry Asleep, Dr. Kevin Dann to enhance its business operations. Digital marketing is advantageous to small organizations like Dentistry Asleep, Dr. Kevin Dann as the digital marketing activities involve lower cost and investment as compared to the other traditional marketing techniques. Digital marketing provides greater coverage to the organizations and enables the organizations to stay connected with the customers and establish strong personal relations with the potential as well as the existing customers (Urban, Gosline Lee, 2017). Dentistry Asleep, Dr. Kevin Dann has efficiently utilized digital marketing strategies to acquire new customers, convert new customers into loyal customers and retain the customers. However, the organization is required to emphasize more upon SMART objectives of digital marketing in order to enhance its digital marketing strategies and remain ahead of the competitor s. The organization shall require utilizing other digital marketing tools in order to establish strong relations with the new as well as existing customers in order to enhance its business operations and improve its revenues. References: Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Chaffey, D., Ellis-Chadwick, F. 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